A commercial and marketing partnership to position Dymag as the definitive performance wheel for Porsche owners in the UK — launched from the paddock, powered by storytelling, and timed to perfection.
Porsche Cars GB is celebrating 75 years in the UK in 2026, headlined by Icons of Porsche Sunstede at Silverstone on 20–21 June. Porsche Club GB — Europe's largest official Porsche owners' club — simultaneously marks its 65th anniversary. Every Porsche owner in the country will have the brand on their mind this year.
At the same time, Dymag is expanding from one fitment to five or six within the next three months, with the Halo — the lightest, most advanced carbon-hybrid wheel available for the GT3 RS — as the flagship product. The technology is proven. The testimonials are visceral. What's missing is a systematic way to put the product in front of the right 500 people in the UK.
That's what this partnership delivers.
Clapham North isn't a dealership. It's a 65-year-old South London institution founded in the railway arches by Ronnie Grant in 1960 — with over 1,000 five-star Google reviews, a heritage connection to John Barnard (the man who brought carbon fibre to Formula One), and a modern identity built around endurance racing, storytelling and premium partnerships.
Team Clapham North competes in the 2026 Fun Cup Endurance Championship — ten rounds from Oulton Park to Brands Hatch, including Silverstone, Donington, Snetterton, and Anglesey. Each weekend is a curated paddock experience with hospitality, RV retreat, media crew and invited guests. Co-driver: Abbie Eaton (The Grand Tour, Porsche Carrera Cup).
The Champion RV trackside retreat has already demonstrated that high-net-worth motorsport guests respond to lifestyle presentation, not product pitches. The model is tested, the hospitality framework exists, and the guest experience is built to convert curiosity into conversation — exactly what Dymag needs.
Clapham North's historical connection to John Barnard — the engineer who pioneered carbon fibre monocoques in F1 via Hercules Aerospace — is a storytelling asset that no other Dymag partner can offer. The carbon narrative runs through the DNA of both businesses. It's authentic, not manufactured.
Clapham North maintains a database of 10,000 customers and contacts across automotive, motorsport and business audiences. A dedicated videographer, PR professional and documentary crew are already embedded in the racing programme — ready to produce Dymag-specific content from day one.
There are an estimated 500–800 GT3 RS owners in the UK across 991 and 992 generations, with several hundred more in GT3, Turbo S and GT4 RS. The addressable market for Dymag's expanding fitment range is a defined, findable, reachable audience. It's not millions — it's hundreds. And hundreds is manageable.
Dymag already has a relationship with Supercar Driver (1,000+ members, qualifying car required). Co-branded events, Secret Meet presence and direct member communications put Halo in front of verified GT3 RS owners in their natural habitat. SCC Private Members run 100+ events per year with premium paddock positioning.
With 30+ registers including a dedicated GT3 register and a 992 register, PCGB is the most concentrated source of GT owners in the UK. The club's 65th anniversary year creates natural partnership opportunities for Dymag to sponsor or co-host register meets, track days, and the Festival of Porsche.
Personal invitations to Fun Cup race weekends — arrive in your GT3 RS, experience the hospitality, meet Abbie Eaton, see the carbon technology story firsthand. One-to-one conversations in a relaxed, high-adrenaline setting. This is where the conversion happens — not on a website.
A personally invited, curated event for 20 Porsche GT owners at a selected Fun Cup race weekend. Not a sales pitch — a day that changes how they think about their car. The format is designed around what Michael's Donington testimonials proved: once someone drives on Dymag wheels, they don't go back.
The Donington Effect: "Get rid of a lightweight flywheel, get rid of a remap — just fit Dymag wheels. It's like having a turbo fitted to every corner. It's the best upgrade I've ever experienced on a car." — This is not a marketing claim. This is a verified GT3 RS owner at Donington Park.
Guests arrive with their Porsche. Briefing in the Team Clapham North RV retreat. Meet the team, meet Abbie Eaton, tour the Fun Cup paddock. Pre-event photography of every guest car. Dymag technical team on standby.
Exclusive morning session: Dymag-fitted GT3 RS available for guest comparison drives. Watch the Fun Cup race from trackside hospitality. Personal consultation with Dymag engineers. Carbon fibre heritage talk with George Grant (John Barnard story). Catered lunch with drinks.
No hard sell. A relaxed end to the day where guests who want to explore further can speak with Dymag directly. Pricing pack. Fitting schedule. Personal follow-up within 48 hours. Target: 5 committed orders from 20 guests = £100,000 per event.
This isn't blue-sky thinking. It's based on Dymag's stated target of 3–4 sets per week across all fitments, and the proven conversion dynamics from Donington — where two attendees are already progressing towards orders from a single informal event.
| Activity | Volume | Revenue per Unit | Annual Value |
|---|---|---|---|
| Trackside Experience Days (×4 per season) | 20 sets | £20,000 | £400,000 |
| Warm referrals from database & network | 6 sets | £20,000 | £120,000 |
| Supercar Driver / PCGB event conversions | 6 sets | £20,000 | £120,000 |
| Non-RS fitments (GT3 / Turbo S at lower price points) | 12 sets | £12,000 avg | £144,000 |
| Projected Year One Partnership Value | £784,000 | ||
Even at a conservative conversion rate — selling just one set per month through Clapham North's network alone — the partnership generates £240,000 in annual revenue against minimal incremental cost. The infrastructure already exists.
Every piece of Dymag content produced through this partnership will follow one principle: sell the feeling, not the numbers. The technology is already proven. What's needed is emotional connection — and that's where Clapham North's content engine and motorsport access create something no one else can replicate.
Owner reaction films from trackside experience days. The Donington format — unscripted, unfiltered, undeniable. Camera rolling when they step out of the car. Monthly content drops across Dymag and Clapham North channels.
A short documentary connecting John Barnard's F1 carbon revolution through the Clapham North railway arches to the Dymag Halo wheel. Legacy, provenance, innovation — told through a South London garage. Unique and unrepeatable.
A curated outreach to identified GT3 RS owners via Supercar Driver, PCGB, and Clapham North's own network. Not email blasts — personal invitations, hand-delivered where possible, to experience days positioned as exclusive.
Porsche Cars GB's headline anniversary event on 20–21 June at Silverstone. On-track demonstrations, themed displays, the entire UK Porsche community in one place. If Dymag and Clapham North are visible here — with a fitted GT3 RS, the heritage story, and a presence that says "this is the upgrade" — the database builds itself.
This is a once-in-a-generation moment. The next comparable anniversary is 2051.
This proposition is designed to start a conversation, not close a deal. The right next step is a 30-minute call between George, Michael, and the Dymag leadership team.
Michael to share this with Dymag leadership. One question: does this direction make sense?
George, Michael & Dymag MD. Agree scope, first event date, and commercial terms.
Target: Snetterton or Silverstone — within the next 8 weeks. 20 personal invitations.